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The importance of a video script

Avoid reshooting by preparing ahead

Written by Theodora Bishop
Updated this week

Videos can be an optional add-on for your campaign pitch. While the majority of campaigns don’t create videos, you can do if you wish, and also use this for your marketing too. Please speak with your campaign manager if you wish to include a video in your campaign.

When you are preparing your video, keep in mind that any factual content needs to be supported with evidence, in the same way your pitch content is reviewed by your Campaign Manager.

Please bear in mind that the video is a financial promotion, and will need to be verified in the same way as the written campaign; any factual content needs to be supported with evidence. We therefore recommend creating a script for Republic Europe to review, ahead of committing to film, in case there are edits that need to be made.

The common issues that arise with videos are that people speak far less formally than in the written pitch and inaccuracies arise through rounding or estimation.

We therefore recommend creating a script for Republic Europe to review, ahead of committing to film, in case there are edits that need to be made.

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