Videos can be an optional add-on for your campaign pitch. While the majority of campaigns don’t create videos, you can do if you wish, and also use this for your marketing. Please speak with your campaign manager if you wish to include a video in your campaign.

Please bear in mind that the video is a financial promotion, and will need to be verified in the same way as the written campaign; any factual content needs to be supported with evidence. We therefore recommend creating a script for Republic Europe to review, ahead of committing to film, in case there are edits that need to be made.

Below are some pointers and best practices.

Example: Lick campaign video

Similar to your written pitch, your video pitch can be used as a way to build a story around your campaign, compelling people to learn more and hopefully invest. However, there is an important difference: your video pitch is a chance for you to showcase the people behind the business and their passion!

The video shouldn’t aim to cover content not described in the written pitch. Aim to support and reiterate the ideas found there as opposed to having two completely different experiences. This will keep the story consistent and reinforce the view a potential investor has of the business. Here are some further examples of what you should consider:
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Your video should last between 1 - 3 minutes. Anything longer than this and the completion rate of the video will start to fall dramatically, so it’s very important to highlight all the important aspects in as concise a format as possible.

Try to film short, direct and punchy segments rather than long rambling narratives. That way, it’s easier to edit the footage if required, and it makes it easier to share clips on social media. Where possible, try to film as many takes as you can so you have options to work with; you’d be surprised at how long it can take even a seasoned veteran to sound natural.

Investors back teams who they believe will deliver either on their existing proposition or the one they might pivot to in the future. Show your team off if you have one - get a developer to mention why the technology you’re building is so innovative or someone from your support team talking about how you onboard / nurture your customers.

Tell your story in a compelling and exciting way. Make sure you frame the pain / problem you’re solving, talk about the addressable market, explain why you’re the right business to solve the problem and touch on why now is the time for the business to take off.

Highlight the things that validate your business (name-dropping some of your clients, your traction to date and some of your vanity metrics). Getting customers, existing investors and influencers in the video also helps with social validation.

Finish the video with a strong call to action. Invite people to join you on your mission!